Distribution and sales costs will be significantly decreased by offering the full class of wedding products as single-product packages, and this could also be the basis for an entire marketing campaign. Selling to Wants

Another effective and by no means mutually exclusive product strategy that can be used in tandem with the whole-product offering is ensuring that products are designed and marketed to reach consumers wants rather than their needs. This is highly important especially in markets where numerous relatively easily interchangeable competitors and products exist, which fits the wedding and bridal retail industry completely (Chance 2011). Essentially, all consumers ultimately purchase based on their wants rather than their needs; if there was simply a need for a wedding dress than the most utilitarian burlap sack would do, but instead consumers want specific designers, or specific styles, and even price is best considered as a want rather than a need because most budgets are somewhat flexible and represent desired levels of expenditure rather than true limits of possibility. By recognizing...

Keeping abreast of current and upcoming trends in fashion is definitely necessary in addressing the wants of brides for themselves and their weddings. In addition, providing a higher level of customer service would definitely be recognized by consumers.
References

Chance, J. (2011). To be successful, sell to wants not needs. Accessed 21 February 2011. http://www.streetdirectory.com/travel_guide/11177/marketing/to_be_successful_sell_to_wants_not_needs.html

Crickett, J. (2011). Whole product. Accessed 21 February 2011. http://www.learnmarketing.net/product.htm

Kotler, P. (2011). Product strategies. Accessed 21 February 2011. http://www.learnmarketing.net/product.htm